Strengthening Students’ Human Resource Competencies Through Soft Skills and Personal Branding Training at SMA Negeri 1 Sekampung Udik, Bandar Lampung
Keywords:
Human Resources; Soft Skills; Personal Branding; Self-Development; High School Students; Community ServiceAbstract
Purpose: This community service activity aims to enhance students’ human resource competencies through soft skills and personal branding training at SMA Negeri 1 Sekampung Udik, Bandar Lampung.
Research Methodology: The methods used in this activity included lectures, interactive discussions, and practical sessions related to effective communication, self-confidence, and strategies for building a positive self-image in the digital era. The participants were high school students who required self-development in non-academic aspects.
Results: The results indicate an improvement in students’ understanding and awareness of the importance of soft skills and personal branding as essential competencies in facing global competition. Furthermore, students demonstrated increased ability to express ideas and build their personal image with greater confidence.
Conclusions: This activity successfully strengthened students’ competencies in soft skills and personal branding, which are important for academic and career readiness in the future.
Limitations: This activity was limited to students at SMA Negeri 1 Sekampung Udik, Bandar Lampung, and was conducted within a relatively short training period, which may affect the long-term measurement of its impact.
Contributions: This activity is expected to contribute to the early development of high-quality human resources, particularly within the secondary education environment.
References
Pratama, R. H., & Wibowo, A. (2022). Pengaruh soft skill dan personal branding terhadap kesiapan kerja. Jurnal Ekonomi dan Bisnis, 10(2), 88–96.
Rahman, A. (2020). Pengaruh soft skills terhadap kesiapan kerja mahasiswa. Jurnal Manajemen SDM, 5(2), 123–130.
Sari, D. P. (2021). Peran personal branding dalam meningkatkan kepercayaan diri mahasiswa. Jurnal Ilmu Komunikasi, 9(1), 45–53.
